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Color has the greatest influence on a sapphire’s value, and preferred sapphires have strong to vivid color saturation. The most valued blue sapphires are velvety blue to violetish blue.

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The quality of a ruby is determined by its color, cut, and clarity, which, along with carat weight, affect its value. The brightest and most valuable shade of red is called blood-red or pigeon blood, these rubies command a large premium over other rubies of similar quality.

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Morganite has a high degree of brilliance, excellent durability, and enchanting shades of rose pink. It warm overtones make Morganite engagement rings an ideal alternative for diamonds.